Rep training. Seven short segments.

Segment 1

Module 1, what you are introducing.

0:00 · Title

This is John. I built Listing AutomatEr, and these seven short segments are the only training you get before your first call, one per module. Watch the segment, then read the module under it, and say the sentences out loud as you go.

0:17 · The company

Here is what we are, Neoasis LLC in Denver, Colorado, with one product, Listing AutomatEr, a desktop app for real estate agents on Mac and Windows. It posts the listings an agent has permission to market to Facebook Marketplace on a schedule, and it writes the brokerage's attribution on every post. Agents pay a monthly subscription. It has listings across most of the country.

0:42 · Why reps

Why reps. Because brokers pick up the phone for a person, not for an ad, and most of you already know some of the people you will be calling. You are an independent contractor, commission only, calling brokerages and agents anywhere the app has listings, which is most of the country from wherever you live; start with the people you already know. No fee, nothing to buy, no quota. Everything in these segments is the way we talk about the product, exactly, because one wrong sentence from you can land on a broker's compliance desk with my company's name on it. The rules are fixed words; the rest is sample language you say your own way.

1:22 · The one sentence

The app in one sentence, and this is the sentence you say on every call: Listing AutomatEr is a desktop app that posts the listings an agent has permission to market to Facebook Marketplace on a schedule, with the brokerage's attribution on every post. Say it out loud right now, and then say it again. That sentence is your opener, it is your answer to what is it, and it is your answer to a broker who zoned out halfway through.

1:54 · What the demo shows

You will never run a demo. There is no recorded video yet, so you send the product page at listingautomater dot com, every broker gets the link in your email, and the trial starts from that page with your link. Here is what it shows, so you can say it in one breath when a broker asks what it looks like: the app in the agent's own browser, logged in to their own account, so nothing pretends to be the agent; the permissions filter that narrows the list to only what that agent is permitted to market, which is the heart of the product; the cross brokerage request to a managing broker; the drafted post with the photos, the price, the agent's name, listing courtesy of the brokerage that holds the listing, and the disclosure under it; the schedule, set once; and the live post with the attribution on it. That is what you say, and then you send the link.

2:57 · Permission

Now the one thing a rep must never get wrong, and that is permission.

The app only posts listings the agent is permitted to market. Permission comes from a brokerage. It never comes from the app, it never comes from Neoasis, and it never comes from you. For an agent's own office, that means the office's inventory under whatever rules their broker sets. For another brokerage's listing, that means the agent has permission from that listing broker first. The app does not grant permission and it never will. What the app does is keep the record and write the attribution.

A broker's whole job is controlling where the inventory shows up and under whose name. One sentence that sounds like our app lets anybody post anything, and that broker hangs up, and on a bad day he calls his regulator. So here are the exact sentences, and I want them in your mouth, not paraphrased.

When you explain what it does, you say: the app only posts listings the agent is permitted to market.

When you explain the broker's own inventory, you say: for your own agents that means your office's inventory, under whatever rules you set.

When you explain other brokerages' listings, you say: for other brokerages' listings, the agent has to get permission from that listing broker first.

When a broker asks who decides, you say: permission is always your call and the listing broker's call. The app does not grant it. The app keeps the record and writes the attribution.

4:38 · The words never said

And here are the words you never put together, in any form: any and listing. Not any listing in your market, not every active listing, not all the inventory. You also never say your listings to an agent unless the listing really is that agent's own. It is always listings you have permission to market. If you catch yourself about to shorten it, stop and say the long version, because the long version is the product.

5:09 · The attribution

Now the attribution, read off the sample post in your kit, the three lines at the bottom.

Line one says marketed by, and then the agent's name. That is the agent who is posting, our subscriber.

Line two says listing courtesy of, and then the brokerage that holds the listing. That is the brokerage that actually has the listing, not the agent's, and it can be a different company entirely.

Line three is the disclosure. It says: this is not my listing, I am marketing it on behalf of, and then that same brokerage.

The app writes all three, every time, on every post. The agent does not type them and cannot skip them. That is segment one; read module 1 now.

Segment 2

Module 2, who to call.

0:00 · Your own list first

Segment two, who to call, and it starts with the people you already know. Before you touch a row, write down every broker and agent you already know, with their brokerage and city. Those are your first calls, and they are the reason you were recruited. On those calls you are not a stranger, so the two minutes are already yours. When the person you know is an agent, send the trial link with your code, then ask who their broker is and call the broker. The rows come after your own list is done.

0:38 · The broker, not the agent

The broker sets the rules on where inventory shows up and under whose name. An agent cannot approve a marketing tool for the office, so the broker is the call. An independent brokerage is one office, the owner is usually the broker of record, and one call decides. A franchise office decides for itself, the brand does not, so you call the office, and if a large office hands you to a team lead or a marketing person, the ask does not change.

1:11 · The state record

Find the broker on the state record. Arizona is the ADRE public database; search the brokerage as an entity, open the record, and read the designated broker's name and the office phone. Colorado is the DORA license lookup; search the brokerage, open the record, and read the employing broker's name and the office phone. The office phone on the record is the number you dial, and nothing else, never a cell the broker did not give you.

1:42 · Three dials, then park it

Every row gets three dial attempts on three different days. One voicemail, on the first. After the third, park the row and move on; it comes back next month. Log every one of those dials, including the no answers, because the log is how a signup three weeks from now gets matched to you. That is segment two; read module 2, and write your own list before you do anything else.

Segment 3

Module 3, the call.

0:00 · The opener, reason first

Segment three, the call. It runs under three minutes, and it opens with the reason you are calling, not with a question. Never ask whether it is a bad time, and never ask whether they have two minutes; you say the reason for the call and you keep going. It sounds like this: Hi, Dana with Listing AutomatEr. The reason for my call: we make a desktop app that posts the listings an agent has permission to market to Facebook Marketplace on a schedule, with your brokerage's attribution on every post, and brokers are the first call we make. It takes two minutes. Then you go straight to the permission sentence.

0:44 · Call one

Here is the first call, gatekeeper to broker. The lines on the screen are the same lines in the script in your kit, and they are sample language, so say them your own way. The permission sentence and the attribution inside them are the fixed part.

REP: Hi, this is Dana with Listing AutomatEr. I am trying to reach the managing broker, or whoever approves marketing tools for the office. Who would that be?

GATEKEEPER: That would be our managing broker. What is this regarding?

REP: The reason for my call is a desktop app that posts the listings his agents have permission to market to Facebook Marketplace, with the brokerage's attribution on every post. It takes two minutes, and brokers are the first call we make. Is he in?

GATEKEEPER: Hold on, let me see if he is free.

BROKER: Managing broker speaking, who is this?

REP: Hi, Dana with Listing AutomatEr. The reason for my call: we make a desktop app that posts the listings an agent has permission to market to Facebook Marketplace on a schedule, with your brokerage's attribution on every post, and brokers are the first call we make. It takes two minutes.

BROKER: Alright, go ahead, you have your two minutes.

REP: The app only posts listings the agent is permitted to market. For your own agents that means your office's inventory, under whatever rules you set. For other brokerages' listings, the agent has to get permission from that listing broker first. We built it that way on purpose, so the broker stays in control of where the inventory shows up.

BROKER: And what shows up on the post itself?

REP: Two lines the app writes automatically, marketed by the agent's name, and listing courtesy of the brokerage that holds the listing, plus a plain disclosure that the agent is marketing on behalf of that brokerage. Your brokerage name is on every post your inventory appears in.

BROKER: What does it cost?

REP: It is a monthly subscription per agent, cancel anytime, and it starts with a free trial. The current price and the trial length are on the pricing page, and the link is in my email.

BROKER: Alright. What do you want from me?

REP: Three things, and they take five minutes total. Look at the product page at listingautomater dot com, the link is in my email. Then start the trial from that page with my link, so one or two of your agents can try it this week. Questions go to info@listingautomater.com. What is the best email for you?

BROKER: Send it to my name at the brokerage name dot com.

REP: Sending it now, thank you, and I will check in on Friday.

3:52 · What Dana did not do

Notice what Dana did not do. She did not ask whether he had two minutes; she said the reason for the call and kept going. She did not quote a price. She did not say the word compliant. She did not offer to show anything herself, because there is no live demo and no recorded video yet, so the product page link is in the email. She said the permission sentence before he asked for it, because that sentence is what makes a broker relax. And she made one ask with two steps in it: read the product page, start the trial.

4:32 · Call two

Second call. This broker is busy and wants you off the phone. Watch how short it is.

BROKER: This is Laura.

REP: Hi Laura, Dana with Listing AutomatEr. The reason for my call: we make a desktop app that posts the listings an agent has permission to market to Facebook Marketplace on a schedule, with your brokerage's attribution on every post, and brokers are the first call we make. It takes two minutes.

BROKER: Not really the day for it. Can you just send me something?

REP: Absolutely. The one pager, the product page link, and the trial link go out within the hour, and my code is on the trial link. One thing so the email makes sense when it lands: the app only posts listings your agents are permitted to market, under your rules, and your brokerage name is written on every post. What is the best email?

BROKER: Laura at the brokerage name dot com.

REP: Got it, thank you. Look for it before the end of the day, and a short check in from me on Friday.

BROKER: Sure, that works for me.

That is segment three; read module 3, and say the opener out loud until the reason for the call comes out without a question mark.

Segment 4

Module 4, objections.

0:00 · Sample language

Segment four, the six things brokers actually say, and your answer to each. The objection sheet in your kit has the same words. These answers are sample language, say them in your own words, and keep the rules inside them: no compliant, no price, no portal names, and permission is the broker's call.

0:21 · Objection one

One. Is this compliant with advertising rules? You say: the app writes the brokerage attribution and the marketing on behalf of disclosure on every post automatically. Your compliance officer can read the exact wording, and a sample post is in my email. Whether a given listing can be marketed is your call and the listing broker's call, and the app only posts what the agent has permission for.

0:48 · Objection two

Two. Our brokerage does not allow agents to market on social. You say: understood, and the app respects that, because an agent can only post what your rules allow. If your policy is no outside marketing of office inventory, this is not for your office today. If the policy is with attribution and approval, the app does exactly that. Would it be useful to see the sample post so you can decide against your own policy? And if the answer is still no, that is a real no, and you thank them and move on.

1:26 · Objection three

Three. Facebook shuts these accounts down. You say: the app posts through the agent's own logged in browser session, at a schedule the agent sets, with real listing photos and real disclosures. It does not mass post and it does not use fake accounts. I cannot promise how any platform behaves, and nobody can. The product page at listingautomater dot com shows exactly how it posts, and the link is in my email. Hear the shape of that answer. You refuse to predict what a platform does, because nobody can, and you send the product page instead of offering to show anything yourself.

2:08 · Objection four

Four. What does it cost, that is a lot per agent. You say: the price is on the pricing page and it is in my email. It is per agent, monthly, cancel anytime, and it starts with a free trial. Have one agent try it for the trial period before anyone pays. You never argue the price and you never quote it from memory.

2:33 · Objection five

Five. We already get leads from somewhere else. You say: great, this does not replace that. It is one more channel, from inventory you already have, with your name on it. Notice you did not name where they get leads now, and you did not knock it. You never name a portal or a lead platform, not to agree and not to compete.

3:01 · Objection six

Six. We are not interested. You say: no problem, thanks for the two minutes. If it is alright, the one pager is in your inbox in case an agent asks about it. And then you stop. No second pitch, not a softer version, not one more question. That is a rule, not a suggestion, and it is the one that keeps our name clean in a small industry.

3:28 · Hard stops

Now the hard stops, read slowly, each one on the screen by itself. Any one of these gets a rep dropped the same day. These are rules, not sample language.

No income numbers, no lead counts, and no results, to anyone, ever. No dollar examples either, not even ours. The only numbers you say are the contract terms, and they always end with not a promise of earnings.

Never say the app is compliant or that it promises compliance. Say the app writes the attribution and the disclosure.

Never say the app, or Neoasis, or you, grants permission. Permission comes from a brokerage.

Never name a portal or a lead platform, and never name a listing service or its initials. Say portals, say listings.

Never say your listings unless it is truly the agent's own. Say listings you have permission to market.

Never quote a price from memory, and never offer a discount or a price other than the code we gave you. That is segment four; read module 4, and drill the six out loud until the right answer comes before the thought.

Segment 5

Module 5, the follow up.

0:00 · The follow up in one line

Segment five, the follow up, and it is four emails. Send me something is a yes to the email, and the email is where the product page link, the trial link, and your code live. The day 0 email goes out within the hour, from your own address, with the one pager attached, the product page link, and the trial link with your code. Day 3 is a short check in, did anyone try it, with the product page link again. Day 10 is one more idea: walk through the product page at the team meeting, it shows the app posting a real listing, your agents start the trial from that page with your link, and questions go to info@listingautomater.com. Day 21 closes the loop, and then you are done.

0:54 · The one text

One more thing on the ask from segment three, because it is easy to get backwards. You never send a text message to anyone, not a broker, not an agent, not once. The only text in this program is the broker texting John from the number on the demo page, when the broker wants a live person. You say it on the call, and you never do it yourself.

1:22 · When to stop

When to stop. After day 21, always. The moment anyone says stop, you log it and you never email that office again. A not interested on the call gets the one pager only if they allowed it, and nothing after. Four emails, one at a time, from your own address, no bulk sends ever. And no text messages from you, ever; the only text in the program is the broker texting John. That is segment five; read module 5, and copy the four emails into your own drafts folder with your code already filled in.

Segment 6

Module 6, getting paid.

0:00 · The code

Segment six, the code, the pay, and the statement, in plain words.

Your code is on your kit page and it looks like REP, then your name, then two digits. Your own trial link opens the trial with the code already attached, and the plain link works if the broker types your code at checkout. That is the only way a subscription gets tied to you, so it goes in at checkout and not later. If a broker signs up without it, email support at listingautomater dot com with the brokerage name that day. And log every call the minute it ends: brokerage, who you spoke to, the outcome, demo sent, trial started, not interested, and the next step. Your numbers are yours; nobody sees them by name but you and support.

0:52 · The pay

You are paid 30 percent of every payment we actually collect from a subscription that started with your code, for its first twelve months, then 10 percent of every payment for as long as it stays active, plus a $50 bounty carved out of the first payment we collect from each new subscription. No cap. You are paid out of what we collect, after we collect it: each amount goes on the monthly statement after the customer's money lands, with no extra hold. It is figured on cash collected, so a trial that never converts, or a card that fails, pays nothing, and a refund or a dispute on a payment we already paid you on comes off your next statement, bounty included. If a subscription cancels or is refunded inside thirty days of its first payment, nothing is earned on it.

1:49 · The annual plan, no dollar examples

Customers can also pay for a year up front, and that one collected payment is figured the same way, 30 percent of it plus the $50 bounty, on one statement. Those are contract terms, not a promise of earnings. You never work a dollar example for anyone, and neither do we; the monthly price is on the pricing page, never from memory.

Your statement comes once a month, one month in arrears: March collections are on the April statement, paid by bank transfer. You also get an email whenever a signup, a first payment, or a cancel lands on your code. Before the first payment goes out we need your W9 on file, and nothing is withheld, so set money aside for your own taxes. That is segment six; read module 6, and check that your code is on the trial link before you send a single email.

Segment 7

Module 7, the first week.

0:00 · Two sittings

Segment seven, your first week, and it is two sittings, not one. Day one: modules 1, 3, and 4, print the cheat sheet, and write down every broker and agent you already know, with their brokerage and city. Day two: modules 2, 5, and 6, then the self check. Write your twenty answers for yourself and compare them with the answers on the page. Good looks like every fixed sentence word for word, no price, no result. None of this gates your link: your link turned on when you signed, and this is here because it makes the introductions better.

0:45 · Before the first dial, every day

Every call day starts the same way. Open the pricing page and read the current price and the trial length off the page, because the checkout page is the only price that is real. Then the two minute drill: say the sentence, the permission sentence, and the six right answers out loud, from the cheat sheet, then put it down. Then dial. Your own list first, then the rows, three dials per row on three different days, then park it.

1:17 · The pace

Log every call, even the ones that went nowhere, because the log is how I know the program is working and how you get paid on a broker who signs up three weeks later. When a broker says send me something, the day 0 email goes out within an hour, from your own address, with the one pager, the product page link, and the trial link. No bulk email, not once, and no text messages from you, not once. The pace is yours. You set your hours and your days. No quota, no clock.

1:58 · Close

That is the training. Everything you heard is in writing in your kit, word for word. For anything else, your code, your statement, a broker who signed up without the code, email support at listingautomater dot com with the word rep and your code in the subject line. Go write your list, and then go make the first call.